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    Official DStv WAYP StreetChef

    We were briefed to come up with a campaign that would sell the PVR function of the DStv decoder. To make the value added benefits of being able to PVR stand out, our concept centered around the thinking that the more you PVR, the more knowledge you have of what you enjoy watching: and that would be evident in your everyday life. We had a doctor ordering food from a street chef, who surprisingly knew a thing or two about health, due to the fact that she loves PVRing medical shows.

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